Artificial Intelligence/ B2B
Ai ad manager platform
boosting B2B campaign success.
Ai ad manager platform
boosting B2B campaign success.
Overview
Overview
Overview
A unified platform by NYX that enables
image generation, editing, and multi-channel
ad campaign management all in one place.
A unified platform by NYX that enables
image generation, editing, and multi-channel
ad campaign management all in one place.
Timeline
Timeline
Timeline
3 weeks
Stakeholders
Stakeholders
Product manager,
Design manager
& developers
Product manager,
Design manager
& developers
Background
Background
Background
Imagine being a marketer tasked with managing ad performance across Facebook, Google, and Instagram—each platform with its own tools and processes. It’s a juggling act that demands time
and precision.
Imagine being a marketer tasked with managing ad performance across Facebook, Google, and Instagram—each platform with its own tools and processes. It’s a juggling act that demands time
and precision.
Objective/Goal
Objective/Goal
Create a platform under NYX that streamlines the workflow from campaign creation to
management, utilizing AI-driven insights and optimizations to boost performance and achieve impactful campaign results.
Create a platform under NYX that streamlines the workflow from campaign creation to
management, utilizing AI-driven insights and optimizations to boost performance and achieve impactful campaign results.
Problem statement
Problem statement
Problem statement
Managing ad campaigns is often a fragmented and inefficient process. Marketers are forced to juggle multiple platforms and tools, leading to constant switching, guessing which strategies work best, and struggling to track budget attribution and optimize performance
Managing ad campaigns is often a fragmented and inefficient process. Marketers are forced to juggle multiple platforms and tools, leading to constant switching, guessing which strategies work best, and struggling to track budget attribution and optimize performance
Who would be the Target Audience?
Who would be the Target Audience?
Who would be the Target Audience?
Small to Medium Business
Marketing Agencies
Performance Marketing Executives
Marketing teams within various enterprises
Small to Medium Business
Marketing Agencies
Performance Marketing Executives
Marketing teams within various enterprises
What was my role and Approach to solve this problem?
Collaborate with the product managers, developers and design manager to understand the basic product requirements and the platforms which could be potential competitors inorder to develop my initial product understanding and finding gaps.
Did some research in this domain
Tried understanding existing competitors
Identified the gaps
Ideated and discussed with my stakeholders
Re-iterated and discussed on the given MVP product/feature list
Created the required design system
Designed the final
Collaborate with the product managers, developers and design manager to understand the basic product requirements and the platforms which could be potential competitors inorder to develop my initial product understanding and finding gaps.
Did some research in this domain
Tried understanding existing competitors
Identified the gaps
Ideated and discussed with my stakeholders
Re-iterated and discussed on the given MVP product/feature list
Created the required design system
Designed the final
Existing products in the market
Facebook Ad manager
Otis.ai
Google Ad manager
How might we address these Challenges?
How might we address these Challenges?
How might we address these Challenges?
How might we simplify the campaign setup process?
How might we make budget attribution more predictable?
How might we provide actionable insights for optimization?
How might we incorporate AI-driven recommendations?
How might we unify multiple channels into a single platform?
How might we simplify the campaign setup process?
How might we make budget attribution more predictable?
How might we provide actionable insights for optimization?
How might we incorporate AI-driven recommendations?
How might we unify multiple channels into a single platform?
Switch to Laptop view 👀
